The Boston Medical Center plays an integral role in keeping Boston residents healthy and safe. Project TRUST was started as one of the city’s only free walk-up street STD clinics. The clinic is truly intended to be used by the people. As such, the Boston STD Clinic sees visits from prostitutes, to college students, and everyone in-between. They wanted their logo to reflect this truth, and communicate a sense of security without a stuffy, clinical feel.
The “after” version of the logo is below. We’re excited to see the new logo on BMC’s letterhead and on marketing materials for events like the Gay Pride celebration.
Also, check out this previous project we did to create an updated logo for Boston Medical Center’s STD Clinic.