Most of our business involves screen printing custom t-shirts and apparel for customers. But we love collaborating with organizations who think outside the box. We’ve screen printed everything from tiles to headbands and enjoy new projects. So we think it’s great that Washington State University is expanding beyond the typical collegiate merchandise to help alumni show school spirit – and generate money for the school.
The University has been raising its own cattle for generations and recently started selling W.S.U. Premium Beef for as much as $9.50 per pound. That will definitely make the university stand out compared to those who offer the standard screen printed apparel and promotional items.
There are some other universities doing similar things: Cornell sells ice cream, Washington State already sells cheese in a can, George Washington has an urban garden, the Sustainable Student Farm at the University of Illinois, and Texas A&M sells its own jerky. We’d love to see University of Vermont grow and sell some hardy Vermont cotton!
We’re not planning to get into the promotional beef market any time soon, but think it’s great to explore all avenues for creating a loved and lucrative product!
To read more about this neat idea check out the New York Time’s great article about collegiate merchandise beyond custom screen printed apparel. Real Food Challenge is an organization that works to increase the amount of food from local, sustainable, and fair sources in universities. We’d love to see more of these products available for alumni and supporters to purchase.